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Think different...revisited

"Think different." is one of Apple Computer's most successful advertising campaigns. The theme of the campaign is one that celebrates figures in history who changed the world by thinking different, and suggests to consumers that the ever-iconoclastic Apple Macintosh computer inspires and facilitates a similar type of creativity in its users.

Related information:
Apple Launches Brand Advertising Campaign the Apple press release for the Think Different ad campaign (courtesy of the Internet Archive)
Think different. a Quicktime movie of the TV ad

"Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently. They're not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or villify them...about the only thing you can't do is ignore them, because they change things, they push the human race forward. And while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think they can change the world are the ones who do."

Here are some "Think different." ads we'd like to see:

think different: Lain
Iwakura Lain
[view the 1000x1373, 216K version]

think different: TK
Tetsuya Komuro
[view the 1024x768, 177K version]

think different: Basara
Nekki Basara
[view the 750x1027, 238K version]

think different: Claude Shannon
Claude Shannon
[view the 1000x1375, 238K version]

think different: Bruce Lee
Bruce Lee
[view the 700x1033, 158K version]

Suggestions? Feedback? Mail me at leng@cjas.org

Disclaimer: Apple, the Apple logo, and Macintosh are registered trademarks of Apple Computer, Inc. and are used without permission. The contents of this document are for entertainment only, and do not imply any offical or unoffical endorsement by Apple Computer, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowlegded.

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Last updated on March 15th, 2005
Lawrence Eng